Price It Right the First Time
The right price is not the highest price you can imagine. It is the price that brings buyers in during the first two weeks — when your listing is new, attention is at its highest, and your negotiating position is at its strongest.
Overpricing feels safe, but it usually costs you money. A home that sits on the market makes buyers wonder what is wrong with it. Each week without an offer weakens your position, and the price cut that follows signals that you will accept less. Homes that start too high often end up selling for less than they would have brought if they had been priced correctly from the start — and they take longer to sell.
So price from the market, not from hope. That means looking at three things:
- Recent sales: homes like yours, in your area, that have actually sold recently — not what other sellers are asking.
- Honest differences: how your home’s size, condition, updates, and location compare with those sold homes, up or down.
- Current competition: the listings buyers can choose instead of yours today. Your price has to make sense next to them.
What to do about it
Before you list, ask your agent for a written market analysis based on recent sales, and review the response after the first two weeks. If showings are quiet or feedback keeps naming the price, adjust once, early, and by enough to matter — small, late cuts rarely bring buyers back.
Thinking of selling?
Contact us or book a call — we will look at recent sales near your home and give you a clear, honest view of what it can sell for today.
